DirectorMr. Aman Shukla
Strategic Visionary & Brand Builder
A law graduate from Symbiosis, Mr. Aman Shukla is the mind behind Vibhog's brand positioning and long-term strategy.
About Vibhog / Leadership
Three generations of dedication, quality, and trust.
MDLN Edibles began over 30 years ago, when Laxmi Narayan Shukla laid the foundation with a small shop in Gauri Lakkha, Kanpur. That humble venture has grown into a family-driven enterprise with state-of-the-art rice mill plants.
Our Mission
To deliver pure, premium-quality rice and wheat that brings nourishment and satisfaction to every meal, combining traditional agricultural values with modern hygiene, packaging, and quality.
Our Vision
To make Vibhog a household name in India and beyond, recognized for purity, consistency, customer trust, sustainable sourcing, and lasting relationships.
Leadership
Leadership built on generations of trust.
Meet the people driving Vibhog's commitment to quality and long-term partnerships.
Director
DirectorMr. Suraj Shukla
Digital Strategist & Brand Communicator
With a strong digital presence and creative approach, Mr. Suraj Shukla strengthens Vibhog's brand engagement in today's connected world.
Managing DirectorMr. Akash Shukla
Operational Strategist & Industry Expert
With over a decade of agro-industry experience, Mr. Akash Shukla leads Vibhog's growth with a focus on scale, sustainability, and quality.
Integrity
A guiding principle of Vibhog's leadership.
Quality First
A guiding principle of Vibhog's leadership.
Customer Partnership
A guiding principle of Vibhog's leadership.
Innovation
A guiding principle of Vibhog's leadership.
Our journey
1995
Aadhat business in Kanpur
2004
First rice mill under Jay Bajrang
2018
Paras Agro fully automated rice mill
2025
Premium Vibhog brand launched
Manufacturing
From grain selection to careful packaging.
Vibhog combines traditional agricultural values with modern technology to produce high-quality rice for Indian households and global markets.
01
Grain Cleaning
Careful, multi-stage cleaning of every grain.
02
Milling
Automated mills ensuring uniform quality.
03
Storage
Hygienic, temperature-controlled storage.
04
Packaging
Food-grade, moisture-sealed packaging.
05
Quality Control
Expert inspection on every batch.
06
Warehouse
Ready-to-dispatch for timely distribution.
