DirectorMr. Aman Shukla
Strategic Visionary & Brand Builder
A law graduate from Symbiosis, Mr. Aman Shukla is the mind behind Vibhog's brand positioning and long-term strategy.
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About Vibhog / Leadership
Three generations of dedication, quality, and trust.
MDLN Edibles began over 30 years ago, when Laxmi Narayan Shukla laid the foundation with a small shop in Gauri Lakkha, Kanpur. That humble venture has grown into a family-driven enterprise with state-of-the-art rice mill plants.
Our Mission
To deliver pure, premium-quality rice and wheat that brings nourishment and satisfaction to every meal, combining traditional agricultural values with modern hygiene, packaging, and quality.
Our Vision
To make Vibhog a household name in India and beyond, recognized for purity, consistency, customer trust, sustainable sourcing, and lasting relationships.
Leadership
Leadership built on generations of trust.
Meet the people driving Vibhog's commitment to quality and long-term partnerships.
Director
DirectorMr. Suraj Shukla
Digital Strategist & Brand Communicator
With a strong digital presence and creative approach, Mr. Suraj Shukla strengthens Vibhog's brand engagement in today's connected world.
Managing DirectorMr. Akash Shukla
Operational Strategist & Industry Expert
With over a decade of agro-industry experience, Mr. Akash Shukla leads Vibhog's growth with a focus on scale, sustainability, and quality.
Integrity
A guiding principle of Vibhog's leadership.
Quality First
A guiding principle of Vibhog's leadership.
Customer Partnership
A guiding principle of Vibhog's leadership.
Innovation
A guiding principle of Vibhog's leadership.
Family Legacy
Our Journey
1995
Humble Beginnings
Started the journey with Aadhat (आढ़त) business in the heart of Kanpur.
1995
Humble Beginnings
Started the journey with Aadhat (आढ़त) business in the heart of Kanpur.
1997
Expanding Horizons
Ventured into rice and wheat trading. Opened a retail kirana store.
1997
Expanding Horizons
Ventured into rice and wheat trading. Opened a retail kirana store.
2004
First Big Step — Jay Bajrang
Set up the first rice mill with a 4-ton capacity at Panki, Kanpur.
2004
First Big Step — Jay Bajrang
Set up the first rice mill with a 4-ton capacity at Panki, Kanpur.
2009
Second Plant — Suraj Chawal
Launched a second rice mill with a 4-ton capacity.
2009
Second Plant — Suraj Chawal
Launched a second rice mill with a 4-ton capacity.
2010
Capacity Boost
Jay Bajrang upgraded to 8-ton capacity.
2010
Capacity Boost
Jay Bajrang upgraded to 8-ton capacity.
2014
More Power to Suraj Chawal
Suraj Chawal expanded to a 6-ton plant.
2014
More Power to Suraj Chawal
Suraj Chawal expanded to a 6-ton plant.
2018
A Leap Forward — Paras Agro
Established Paras Agro, a modern 12-ton fully automated rice mill.
2018
A Leap Forward — Paras Agro
Established Paras Agro, a modern 12-ton fully automated rice mill.
2020
Setback & Resilience
A natural disaster damaged Paras Agro Industries. Spirit remained unbroken.
2020
Setback & Resilience
A natural disaster damaged Paras Agro Industries. Spirit remained unbroken.
2021
Paras Agro Growwell
Restarted business under a renewed name — a testimony to resilience.
2021
Paras Agro Growwell
Restarted business under a renewed name — a testimony to resilience.
2025
Launch of ‘Vibhog’
On 30 years, launched premium brand Vibhog — direct-to-consumer with trust and quality.
2025
Launch of ‘Vibhog’
On 30 years, launched premium brand Vibhog — direct-to-consumer with trust and quality.